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 African Home (AH) was established in March 2002 by two South African female entrepreneurs Claudette Davis and Michal Leon. They were impressed with the high standard of Southern African handicraft but concerned about the high rate of poverty and unemployment in their country. They thus started African Home with a mission to open access to worldwide markets for local economically disadvantaged craftspeople. We at African Home believe that we fulfill an important role in supporting craft groups to grow from small one or two person initiatives to groups requiring anything from 5 to 20 crafters. Throughout our existence we have worked in partnerships with crafters, innovating creative ideas towards their products’ greater market appeal and sales opportunities. We pride ourselves on the strong bonds we have built with those we support. We have done much to better both their business and lifestyle quality. In 2004 African Home was awarded organizational Fair Trade status in light of our adherence to the following Fair Trade standards: 1. Creating Opportunities for Economically Disadvantaged Producers.  2. Transparency and Accountability 3. Capacity Building 4. Promoting Fair Trade 5. Payment of a Fair Trade Price 6. Gender Equity 7. Working Conditions 8. Child Labour 9. The environment 10. Trade Relations From 2005 to 2007, we consisted of a full time director and a part time showroom manager. Since then, our organization has expanded substantially. In 2008 we opened a vibrant new showroom for retail and wholesale outlet. Our core staff has grown to three full time positions in management, sales and marketing , and one part time product and social development facilitator. As such, our products and producer resources have also expanded  We have participated in a number of trade shows and exhibitions ie New York Sources in 2004, Rising Voices-African Summit 2006, Jazz Festival 2007, Decorex Cape Town 2009, Tourism Indaba (KZN) 2009 through Access Africa, Auction Alliance Expo and various Hotel Greenstuff Exhibitions. We were also selected to represent Fair Trade South Africa in ETFAM 2010 in the Netherlands. In addition, African Home has also introduced an annual Festive Season Event and participated in a number of outreach initiatives in radio, video, market days and festivals . Furthermore ,we are members of a number of organizations including World Fair Trade Organisation, ,Proudly South Africa , Fair Trade South Africa and the Success Club. The efforts of our marketing manager has yielded associations with important tourism bodies including the Cape Town Tourism network, Cape Tour Guide Association and Bed And Breakfast Association(Babasa). As African Home grows, we endeavour to support and nurture each one of our family members so that they in turn can provide for their families. |
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